Salmon Capital Corporation was incorporated in February 2011 under the Canadian Business Corporations Act (CBCA) resident in the Province of Ontario, Canada. We operate (do business as) Drexel Industries and Affinity Electronics. Affinity Electronics was incorporated in 2004 and was acquired by Drexel Industries in 2017. We now operate the combined entity under the legal name of Salmon Capital Corporation D/B/A Drexel Industries.
We are members of the IWLA – International Warehouse Logistics Association.
Drexel Industries carries $10 Million in liability insurance in addition to inventory insurance. The policy is underwritten by Co-Operators Insurance Company. You can request a copy of an insurance certificate and Drexel recommends that you insure your own inventory for additional piece of mind.
Our Dun & Bradstreet number, or DUNS number as it is known, is 202926218
KPMG completes Drexel’s annual audit and tax filings.
Harrison Pensa provides legal counsel to Drexel Industries.
Terminology and Definitions
Enterprise resource planning (ERP) is a process by which a company (often a manufacturer) manages and integrates the important parts of its business. An ERP management information system integrates areas such as planning, purchasing, inventory, sales, marketing, finance and human resources.
PDQ displays can be printed with graphics in order to match the branding of a product. PDQ displays are commonly used in grocery stores, convenience stores and hardware stores. They offer high visibility to specific products and promote impulse purchases. Being lightweight, a PDQ display is easily moved as needed. PDQ is used as an abbreviation for "Pretty Darn Quick" by some display manufacturers and as "Product Displayed Quickly" by others.
A BOL, or bill of lading, is a legal document between the shipper of goods and the carrier detailing the type, quantity and destination of the goods being carried. The bill of lading also serves as a receipt of shipment when the goods are delivered at the predetermined destination.
Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it has a third party ship it directly to the customer. As a result, the merchant never sees or handles the product.
Direct Import occurs when Drexel’s sales person (or the manufacturer) negotiates a container load purchase, or portion thereof, with the national retail buyer. In most cases this order will be picked up by the retailer at the closest port located to the factory where the product is manufactured. In some cases, the order will be imported by Drexel to it’s warehouse and prepared for retail inline sales based upon the buyers’ specifications. In both cases it is for a specific quantity at a guaranteed price.
An inline sale is another term for an in store (bricks & mortar) sale.
3rd Partly Logistics Provider. Third-party logistics (abbreviated 3PL, or sometimes TPL) in logistics and supply chain management is a company's use of third party businesses to outsource elements of the company's distribution and fulfillment services. Third party logistics providers typically specialize in integrated operation, warehousing and transportation services which can be scaled and customized to customers' needs based on market conditions, such as the demands and delivery service requirements for their products and materials.
Warehouse Management System. A warehouse management system (WMS) is a software application that supports the day-to-day operations in a warehouse. WMS programs enable centralized management of tasks such as tracking inventory levels and stock locations. WMS systems may be standalone applications or part of an Enterprise Resource Planning (ERP) system.
Vendor of Record refers to who holds the relationship with the national retailer. This will include: orders, returns, promotional activity, retail buyer contact and relationship, insurance requirements, CommerceHub and/or EDI connections, and payments. At your choice, the manufacturer/supplier can be the Vendor of Record or you can choose Drexel to be the Vendor of Record. If you currently do not have existing relationships with all national retailers, allowing Drexel to be the Vendor of Record can be an expeditious and cost-effective way to launch with each retail organization.
A freight forwarder, forwarder, or forwarding agent, also known as a non-vessel operating common carrier (NVOCC), is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. Forwarders contract with a carrier or often multiple carriers to move the goods.
Free on Board. A term of sale under which the price invoiced or quoted by a seller includes all charges up to placing the goods on board a ship at the port of departure specified by the buyer. Also called collect freight, freight collect, or freight forward. Used in shipping to indicate there is no charge to the buyer for goods placed on board a carrier at the point of shipment. Typically followed by the name of a port or city, e.g. F.O.B. London, Ontario.
Electronic Data Interchange (EDI) is the electronic interchange of business information using a standardized format; a process which allows one company to send information to another company electronically rather than with paper. Business entities conducting business electronically are called trading partners.
Accounting and Administration
When transferring funds to Drexel there are several options:
- We accept Visa, MasterCard, and American Express. All Credit Card payments are subject to a 3% convenience charge.
- Wire transfer. Wire transfers are subject to an administration fee of $20.
- Cheque / Check’s can be mailed to Accounting Department, Drexel Industries, 100 Kellogg Lane, London, Ontario, Canada, N5W 0B4
When receiving funds from Drexel it will be done by Electronic Funds Transfer (EFT).
Depending on the products and services required there are multiple pricing scenarios. Essentially, they are broken down into three main categories:
- Drop Ship / E-Commerce fulfilment
- Direct Import
- 3rd Party Warehousing & Logistics
For in line (brick and mortar) store pricing we always base pricing on the direct import request specific to each retail buyer’s specifications. What this means is that Drexel will pre-sell the product to the buyer based upon their specific interests. We will then work with you the manufacturer to get a quote FOB the manufacturing factory, or in the case of overseas manufacturing, the closest port city. This price will include: manufacturers cost, profit margin, warranty coverage, insurance, quality assurance testing fees, factory audit fees, bilingual packaging, bilingual manuals, PDQ displays (if any), and any necessary certifications.
Once it has been delivered to the port city for hand off, all other costs will be covered by Drexel including: Shipping & Handling, brokerage, duties, Drexel fees, returns allowance, sell through or mark down allowance. Drexel will work directly with the buying teams from start to finish to ensure an expedited and successful launch.
Pricing for 3rd party logistics has 4 essential sub-categories, including:
1. Inventory receipt. This is the receiving of inventory at Drexel’s warehouse facility for storage. As a part of this process we receive the goods via Truck Load, Less Than Truckload, or via container. It is then counted to ensure the exact quantity matches the manifest. If it does, it is palletized (if not received that way) and put away in our warehouse for safe keeping. If it doesn’t, our warehouse manager will contact you to resolve the discrepancy. General charges for inventory receipt may include:
- Inbound handling per pallet. This charge is applicable if the inventory received is already palletized on a truck and can be moved by fork truck.
- Container De-Stuffing fees relate to the receipt of inventory by container load, hand unloaded or fork truck unloaded.
2. Monthly inventory storage. This is the monthly charge for warehouse storage. It can be broken down into stackable and non-stackable pallets and in cases where the inventory is large or not suitable for palletization or to be placed into racks, we charge a bulk storage rate based upon cubic feet. A stackable pallet allows us to place a pallet on top of the load of another pallet without it tipping or incurring damage. Pricing for monthly storage is charged in advance on the first of each month and applies to each pallet in possession regardless of the monthly duration. Two possible charges apply here – stackable pallets or non-stackable pallets. For inventory stored in bulk storage areas, we charge a daily rate based upon cubic feet.
3. Order processing. This includes three key elements – Pick, Pack, and Ship. These costs are essentially broken down into courier size or LTL freight or larger. Fees generally include a cost to create a Bill of Lading (BOL) and a cost to pick each carton for shipping.
4. A La Carte Services. The fourth category allows for special requirements, handling, or packaging of your products in preparation for them to be Picked, Packed, Shipped, returned.
The assumption for drop ship pricing is that Drexel is the Vendor of Record with each national retailer. If the manufacturer is already set up as the Vendor of Record and does not require access or support from the Drexel sales and marketing team then only 3rd Party Logistics pricing is applicable as defined above. If Drexel is the Vendor of Record then the 3rd party logistics pricing above applies in addition to a success based fee as a percentage of the wholesale price provided to the national retailer. This success fee includes: EDI transaction fees between Drexel and each national retailer, sales agent fees, and the cost of travel, meals, and entertainment.
The next steps would include:
Drexel will forward an Agreement for execution via DocuSign. An electronic document signature system. Once complete, we will move to the on-boarding process.
Drexel’s operations team as a part of the on-boarding process will:
- Forward a login/password to our Warehouse Management System (WMS) so you will be able to login and see inventory and order activity.
- Send you an on-boarding template necessary to upload all SKUs intended to be carried by Drexel to our WMS.
- Schedule a training session to teach you how to use the WMS (run reports, view key metrics, etc.) in addition to the features of Infoborders.
- Setup all necessary courier, LTL, and TL accounts into our Techship shipping software program.
- Work with you to transfer inventory to Drexel’s warehouse and set up email reminders to ensure your products are never out of stock.
Drexel’s technical team will:
- Schedule a conference call with your Information Technology (IT) team in order to choose specific EDI/API transactions necessary for your integration. Once selected, the coding will be completed and tested before going into production.
Drexel’s marketing team will:
- Create sell sheets or presentations in conjunction with your team. These are necessary for our sales team to present to national retail buyers.
- Work with you to prepare or transfer new item agreements for carriage by national retailers.
- Assist in completing on-boarding documents.
8 AM to 4:30 PM Eastern Standard Time, 7 days per week.
Orders received by 1 PM Eastern Standard Time (EST) will ship the same day. Orders received after 1 PM will ship the next day. Rush or same day orders are available for an additional fee.
Drexel Industries is located at 100 Kellogg Lane, London, Ontario, Canada, N5W 0B4. We are located on the East side of the historic Kellogg’s building.
Drexel is located in the historic Kellogg’s building in London, Ontario, Canada. We are 190 KMs from Toronto, Ontario; 224 KMs from Buffalo, NY; 200 KM from Detroit, MI, and 125 KM from Port Huron, MI. We operate out of a 300,000 square foot facility. The warehouse has 20’ clear ceiling heights and has a combination of bulk storage space, single deep racking, and double deep racking. We use Toyota electric forklifts to ensure air quality. We have 17 dock level doors for convenient and expeditious turn around time.
Drexel is located in the historic Kellogg’s building in London, Ontario, Canada. We are 190 KMs (118 miles) from Toronto, Ontario; 224 KMs (140 miles) from Buffalo, NY; 200 KM (125 miles) from Detroit, MI, and 125 KM (78 miles) from Port Huron, MI.
We operate out of a 300,000 square foot facility. The warehouse has 20’ clear ceiling heights and has a combination of bulk storage space, single deep racking, and double deep racking. We use Toyota electric forklifts to ensure air quality. We have 17 dock level doors for convenient and expeditious turnaround time.
Drexel is pleased to ship orders on any account number chosen by the customer. Alternatively, you can use Drexel’s courier or freight accounts in order to benefit from reduced rates. All shipments sent on a Drexel account are subject to a 10% administration fee. Shipments leaving Drexel’s warehouse that are destined to a national retail end customer will, in most cases, ship on a national retailer’s courier or freight account. This simplicity allows for best overall shipping rates within the country in addition to reduced administrative efforts.
Drexel uses Link + Corporation both for import and export capabilities. Additional information concerning Link+ can be found at www.custombroker.com
Returns go by many names. Some of which include: Reverse Logistics, RMA (Return Merchandise Authorization), RV (Return to Vendor), or Defective. Returns, once received at the Drexel warehouse, are categorized into four categories:
- New. New is defined as a brand-new factory sealed box that is in suitable shape to return to new inventory for re-distribution.
- New Open Box – New open box is defined as a returned item that looks new but the box is damaged and cannot be sealed as a new item. It also looks intact to the warehouse triage team but has not been confirmed as new for resale.
- Used – Defined as visually used, sometimes assembled, and is only suitable for parts, salvage, or destruction.
- Destroy – Defined as clearly unsuitable for and resale or salvage value.
- Auction – New Open Box and Used items can be auctioned off in “as is” format.
Drexel has daily pickups from the following parcel couriers: Canada Post, Canpar, FedEx, Loomis, Pigeonship, Purolator, and UPS.
Drexel has daily pickups from Sameday Worldwide (a division of Day & Ross). Other freight forwarding companies come on a daily basis and are selected due to price and geographic location of the shipment.
- UPS – 108” (270 cm) length and up to 165” for Length + Girth - 150 lbs (68 kg)
- Purolator – 108” (274 cm) length and up to 165” for Length + Girth - 150 lbs (68 kg)
- Canada Post – up to 66 lbs (30 kg) – Length 2 m; Length + Girth = 3 m
- USPS – 70 lbs – 108” in Length + Girth
- FedEx - 108” (270 cm) length and up to 165” for Length + Girth - 150 lbs (68 kg)
- Canpar - When calculating the “dimensional weight”, Canpar uses a minimum of 10 pounds per cubic foot (160 kilograms per cubic metre) for our Ground Service and 15 pounds per cubic foot (240 kilograms per cubic metre) for our Select Service.
- Loomis – 150 lbs (68 kg) – 72” (183 cm) length
Yes, Drexel has 6 standard brown box sizes, packing tape, standard pallets, CHEP pallets, pallet strapping, pallet runners, and shrink wrap available as standard items.
Drexel Industries is in the former Kellogg’s cereal manufacturing facility. It is fiber connected and supports symmetrical Internet speeds of up to 100 MBs. The entire warehouse is WIFI enabled for interconnection to our WMS via scan guns. WIFI access points include: Zoneflex R500 Indoor 2x2:2 2.4/5GHz 802.11ac Wi-Fi access point
We use Motorola CRD-9000-1000
Commerce Hub, or CHUB as it is sometimes referred, is an intermediary to some but not all national retailers for online Drop Ship sales. CHUB is a Web based order system and can be connected by EDI to the manufacturer’s ERP system if they are the Vendor of Record. If the manufacturer is interested in Drexel being the Vendor of Record, we are already connected to CHUB by EDI and are responsible for all fees (initial setup, monthly, and transactional). Connections to CHUB can be costly, time consuming, and provide little ability to scale sales (revenue and SKU listings) without connection to a competent ERP or WMS system.
The most common connection types requested between the manufacturer’s ERP system and Drexel’s WMS system are as follows:
- 810 - Invoicing
- 846 – Inventory Advice
- 850 – Purchase Order
- 855 – Purchase Order Acknowledgement
- 943 - Warehouse Stock Transfer Shipment Advice
- 944 - Warehouse Stock Transfer Receipt Advice
- 940 – Warehouse Shipping Order
- 945 – Warehouse Shipping Advice
A Multi-Carrier shipment solution built with integration in mind. Integrated with Drexel’s warehouse management system to ensure you get the right rates and paperwork without the extra effort. With integrated order, we can help your business grow into full automation. From order capture, to order fulfillment, to accounting package integration, taking your business to a new level of efficiency. Cloud software means you can start improving processes, customer service and reducing cost without investing in new hardware or maintenance headaches. Get started with minimum investment and immediate results.
In most cases our integration experts can establish a connection within 3 weeks time.
Sales and Marketing
Drexel does business within Canada and the United States of America.
Yes, both for Drop Ship and inline sales. Drexel has sales agents who work with Buyers of National Retailers daily. These relationships allow us to significantly reduce the time to market when you choose Drexel as the Vendor of Record.
Drexel Industries has strategic relationships with the following national retailers and Telecommunications companies within Canada: Amazon, Babies R Us, Bell, Best Buy, Canada Computers, Canadian Cable Systems Alliance (CCSA) member companies, Canadian Tire, Costco, Eastlink, Glentel, Giant Tiger, Home Depot, Home Hardware, Hudson Bay Company (HBC), Hudson Group, Indigo, London Drugs, Lowes, MEC, Rogers, Rona, Shaw, Staples, Telephone Booth, Telus, The Shopping Channel, The Source, TJ Max, Toys R Us, TSC Stores, Videotron, Visions, Walmart, Wayfair.ca, Wireless etc., Wireless Wave and WOW Mobile, among others.
While there are no set inclusions or exclusions of products, we generally represent hardline products or non-perishable food products. We deal in all shapes and sizes of products ranging from small items to high cube packages. Drexel does have a niche specialty related to retail drop shipping and inline services. However, we have many customers who require the Picking and Packing of goods for distribution and are not limited to one specific category or industry.
On average, assuming the Buyer for each national retailer has approved the SKU, it will take 8 weeks for the item to go live on the national retailers site.
While there remains no guarantee for inline sales success we can tell you that each product category is reviewed on an annual basis by a Buyer representing each specific retailer. The Buyer is looking for suitable products that support the retailer’s customer focus. If a fit exists between the product category and the retailer, there will be an exhaustive review which includes: pricing, quality, timeframe, and packaging. If there is a fit then a pilot program is often initiated for an in-store test with limited quantities. Should the test proceed well, meaning the product sells in an expected time frame, and should the return rate and dysfunctional limitations be within the normal range, then a broad roll out will be considered for the following calendar year or season.
Within Canada items being carried in line (in store) will need to have an English/French bilingual package and an English/French bilingual manual. Items carried online as Drop Ship will only require a bilingual English/French manual. Drexel does recommend that if the manufacturer is creating new packaging they consider a Tri Lingual package and manual (English, French, Spanish).
Drexel attends trade shows throughout the year as an opportunity to research upcoming trends in the industry. Trade shows include: Consumer Electronics Show (CES), Houseware’s Show (housewares.org; Chicago, IL), Hi-Point, Casual Market, and the National Hardware Show.
Manufacturer’s warranty should be for a 1-year period.
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